Context
The Live Better booklet, created for NxStage Medical's patient and caretaker audience, discusses the benefits of at-home treatment options for patients. It is their most produced piece and distributed by their sales team members across dialysis clinics.
In collaboration with our copyrighter, I lead the redesign of this booklet from the beginning stages through print production.
Role
Art Direction, Client Communication, Copy Coordination, Print Production, Supplier Coordination, Ordering, Supply Management
Directional shapes & serene imagery help break up content that would otherwise feel overwhelming. In addition, I used quotes to allow our audience to connect with other patients or caretakers like them.
I created a perforated tear-off insert to allow prospective customers to contact a NxStage representative to understand their options.
I additionally added scoring to the insert for easy folding, a glue strip, and pre-paid shipping.
